Call for sponsors
The WP Agency Summit has been the leading virtual conference in 2019 in the WordPress space and is now established as a yearly event and commercial counterpart to official WordCamps.
I say “commercial” because this event is designed to not just educate the attendees with free sessions but also give companies space to represent themselves in front of the active WordPress community.
Sponsorships through companies help me keep the event free to attend and to run this event in the first place. So it’s just fair to give companies a platform during this virtual conference.
With Covid19 forcing people to stay home, shutting down physical conferences and impacting businesses like never seen before, I see virtual summits as an effective way to communicate knowledge and bring like-minded people together.
This virtual conference is meant to educate WordPress agency owners, WordPress developers, and web designers alike. During the four days this event is running, the sessions are presented in a schedule that’s easy to follow. Attendees can decide to pick their favorite sessions and watch them as they are in the main track.
After a session has been presented in the main track, it goes into a session’s vault that stays available for free while the summit is going on. With that approach, I’m giving attendees an easy way to catch up on sessions they missed.
How It Works
For this conference, I am organizing interviews and presentations with 20+ industry-leading e-commerce experts and service providers to share their best strategies and experiences.
Attendees can sign up for free by subscribing to an email list dedicated to this event. Every day when the summit airs, a selection of sessions will be made publicly available on this website in a publicly announced schedule.
The sessions are a combination or prerecorded and live content, which goes live according to schedule and is accompanied by a live chat for attendees to engage with each other and the speaker.
After a session is over, it goes into the session’s vault – which attendees can access for free during the event. This vault gives attendees the opportunity to easily catch up on content they might have missed in the main track.
- Target audience: Agencies and freelancers who use WordPress to build websites for their customers.
- Duration: Oct. 12th - 16th, 2020
- Format Every day, there is a six-hour track of sessions that are published according to a public schedule. After a session is over, it goes into the session vault, which stays publicly available during the summit for attendees to catch up on missed sessions.
- Media Partners: We will provide embed codes for media partners and relevant platforms, which allows them to stream the sessions from their own websites. These embed codes also show the sponsor logos.
The Main Daily Pages
The daily sessions are presented on pages like the one to the right. Below the videos, all the sponsor logos are shown including clickable links that go to the page of your choice.
The Premium sponsor logos are biggest and at the top (max. 300px wide), below are the Super sponsor logos (max. 250px wide) and in the last row are the Light sponsor logos (max. 200px wide).
Details about my wP Agency Summit (2019)
WP Agency Summit 2019 - Numbers
WP Agency Summit 2019 - Sponsors
WP Agency Summit 2019 - Companies involved
WP Agency Summit 2019 - Speakers involved
Troy Dean
WP Elevation
Sujan Patel
Serial Entrepreneur
Kim Doyal
Content Marketing Expert
Joe Howard
Founder at WP Buffs
Akshat Choudhary
Blogvault & Malcare
Michael Moore
iThemes Security
Aaqib Gadit
CEO of Cloudways
Mor Cohen
Owner at FlixFrame
Piccia Neri
UX & UI Expert
Gregory Karelitz
Global Head of Partnerships, Hubspot
Raya Stoilova
Senior Affiliate Manager at Siteground
Puneet Sahalot
Founder of IdeaBox Creations
Details about my WP FeedBack Summit (2020)
WP FeedBack Summit 2020 - Sponsors
The WP FeedBack Summit was running until May 2nd, 2020 and I have to pull all the relevant numbers together. On a broad level, I was able to significantly increase the audience size and the sponsors generated hundreds of leads from their virtual booths.
For example, the event got over 100,000 unique website visitors:
About this upcoming WP Agency summit
Virtual Summit Format
- Each day there will be 6-8 talks that go live on the summit website. Registered attendees will receive email notifications for when the talks go live and also will be able to review the schedule for when each talk is published.
- There is an accompanying Facebook Group which the attendees can join to engage in conversations and networking. The sponsors and all speakers are invited to join this group to build relationships with the attendees. Currently, the group has 1.155 members.
- After every day, there will be a live review of the day (potentially with guests) that is broadcasted to the FB group. Sponsors are invited to join these live reviews as expert guests.
- The video sessions are presented as a track with a fixed schedule, each session being published on the main track once per day. After a session is over it goes into the session vault, which collects all sessions and leaves them available for attendees so they can catch up if they missed a session.
- Sponsors will receive a speaker slot, their own page on the summit website, which they can use to run giveaways, contests, or any other promotions. This is your chance to get the email addresses of attendees to build your own lists.
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Sponsors will also get iFrame codes to embed the talks that are live on their own website, so that they can stream the event to their audience directly. Those embed codes only contain their own logo, the videos of the talks, and a call-to-action to upgrade to lifetime access.
Attendees who want to keep lifetime access to all sessions can upgrade to a paid All-Access Pass. Sponsors do receive free All-Access Passes to either run a giveaway or use them for their teams. Sponsors can also promote the event as affiliate and thus recoup parts of their sponsorship fee. - The event starts with a live kick-off webinar where Jan Koch invites guest experts to share pieces from their talks, answer audience questions, and mention the sponsors who support the event.
Important Dates
- Promotion starts: Sept. 21st, 2020
- Live Kick-Off Webinar: Oct. 12th, 2020 at 7pm GMT (12pm PST)
- Summit starts: Oct. 13th, 2020
- Summit ends: Oct 16th, 2020
- Daily FB Live reviews: Every day, we will go live around 7pm GMT to review the day. Sponsors are invited to join these live reviews as guests to get more exposure
- Summit turns evergreen: Dec. 1st, 2020 (ongoing promotion to the summit)
Marketing Reach
- The expected audience size is over 50k unique page visitors for the event.
- Most speakers will promote this event to their email lists, Facebook groups, podcasts, and on their blogs.
- Facebook Ads (> $5k USD)
- My own email list of > 4.3 k subscribers
- Relevant Facebook groups and LinkedIn groups
- Media Partners, speakers and sponsors can restream the sessions from their own websites without any gated content.
These are The speakers for the upcoming WP Agency Summit
The Summit Has Three Sponsorship Packages
Bronze Sponsorship
Support the event and get your clickable logo on the website. Get promoted to all attendees through email and shout-outs during the event.
LIMITED TO 6 SLOTS
$1000 USD
Silver Sponsorship
Get involved in the event with your own talk and a dedicated sponsors page, where you can run a giveaway and build your own list.
LIMITED TO 4 SLOTS
(0 slots left)
$2500 USD
Gold Sponsorship
Get a video ad and live panel discussion. Also includes everything in the Silver Sponsorship and makes you a Gold Sponsor for the next WP Agency Summit as well.
LIMITED TO 2 SLOTS
(0 slots left)
$6000 USD
Prices do not include VAT. If you’d like to speak with me before sponsoring, you can book a call here.
|
Gold Sponsor ($6000 USD) |
Silver Sponsor ($2500 USD) |
Bronze Sponsor ($1000 USD) |
|
|---|---|---|---|
| Featured sponsor for the WP Agency Summit | |||
| Clickable logo on the Summit pages | |||
| "Thank You" mention during the live kick-off event before the summit | |||
| Your logo in the Summit emails and newsletters | |||
| Logo + description promoted to the audience in a dedicated email before the event | |||
| All Access Pass Coupon Codes (for giveaways or your employees) | 10 | 5 | 2 |
| Clickable logo inside daily summit emails linking back to your virtual booth | |||
| Be a sponsor of the evergreen summit version (ongoing promotion for 12 months) | |||
| Special Feature Webinar to educate the attendees | |||
| Featured Summit session (interview or presentation) | |||
| "Featured Speaker" mention on the Summit pages | |||
| Your own Sponsors page to run lead generation campaigns | |||
| Speaker featured in Facebook ads | |||
| Host a live panel discussion with speakers of your choice during the summit | |||
| 10s video ad clip during each session video (at the start and end, evenly distributed between sponsors). Videos can be targeted on session topics. | |||
| Be a free Gold sponsor for the next WP Agency Summit in 2021 | |||
Let's schedule a Call
Do you have any questions or want to discuss the vision for the summit and how you can get involved as a sponsor?
Please click the button below, that’ll open my personal calendar
A few more details
Dedicated Email to the audience:
- Sent to all WP Agency Summit attendees three days before the event starts.
- The email will introduce ALL sponsors and their offers, including links.
- The email will include clickable sponsor logos.
- The Gold sponsors will be placed first in the email, then the Silver sponsors and then the Bronze sponsors.
Dedicated Email about your company
- A dedicated promotional email about your company only.
- The promo will be sent 2-12 weeks after the summit has ended.
- The email will be sent to all summit attendees and my list of 3.3k agency owners and online entrepreneurs.
- Will be sent in two batches, one extra email targeting the un-opens of the first batch to achieve maximum visibility.
Mention in the daily Session Emails:
- Expected open rate: 40% - 60%.
- Clickable logo placed at the footer of each email.
- Gold sponsors are placed first.
- 2 emails every day over the summit duration, incl. reminders to unopened emails
Logo on the Summit website:
- Clickable logo on the homepage and all summit pages.
- Sponsor name and description shows as tooltip on hover (can be customized as per your request)
- Link to sponsor page can be equipped with UTM tags for campaign tracking
The General Sponsors Page
- Dedicated page with all sponsor logos and a paragraph explaining their offer and services.
- Clickable sponsor logo.
- Text link to the individual Sponsor page.
- The Gold sponsors are placed first, then the Silver sponsors and then the Bronze sponsors.
- The Sponsors page is linked in the header on all inner summit pages.
The individual Sponsors Page:
- Gold and Silver sponsors get their dedicated page with their logo, a paragraph outlining their offer and services, and a section to run a contest or giveaway.
- Embed your lead generation (opt-in) code to collect emails from the attendees.
- Give away prizes of your choice to the summit attendees.
- Include links for attendees to get in touch with you directly.
Additional Notes:
- We can arrange live workshops during the summit in which the sponsor showcases their product - as long as it provides value to the attendees and helps them increase their revenue, serve their customers better, or improve the performance of web shops.
- Three months after the event ended, I will turn this event evergreen and drive traffic to this website again. The sponsorship area stays as it is for a total of six months after the event ended. So you are leveraging three months of promotion of the evergreen event, too.
